Behavioral Economics Consultancy
The software layer of a live engagement — artifacts, rituals, roles, data and feedback — so the program lives instead of dying in a binder.
Eight versioned, evidence-graded, compliance-stamped field artifacts.
The 102-entry graded technique library behind every evidence badge in the system.
The four engagement source documents in full, behind authentication and signed links.
Pending artifact approvals with a visible countdown and a logged decision.
The five-number spine, with pull-through rendered beside every conversion metric.
Four phases, eleven milestones and five named failure modes with mitigations.
Application-start rate
Started applications ÷ funnel-entry sessions
Funnel effects
Lead → application conversion, per LO
Applications ÷ assigned leads, trailing 30d
Training effects (aggregated for this role)
Pull-through
Funded loans ÷ started applications
Quality-dilution guardrail — always render next to conversion metrics
Review velocity
New verified reviews / month / branch
Proof generation
Past-client recapture share
Company-funded refis ÷ total refis observed
Retention engine
None of this is legal advice — compliance mappings require sign-off from your compliance counsel before shipping.